CEO Insight magazine talks to Kristin Engvig, founder of Women’s International Networking, about how things are changing for women in the global landscape, how gender diversity impacts business and how we can combat an ongoing patriarchal bias through collaboration and feminine ways of being.
CEO Insight: Women’s International Networking (WIN) was founded in 1997 and has been instrumental in addressing the issue of gender in a new way; encouraging debates and promoting change. In 2017, gender diversity is a matter central to most businesses. What do you think about this and why do you think gender typecasts in the workplace have become so integrally relevant?
Kristin Engvig: Gender typecasts have become relevant because we need to have a diversity of thinking to find innovative solutions in business, and this has never been more important. Diversity of thinking is linked to innovation, and is a great way to overcome traditional and modern workplace challenges. Statistics in education show that women are covering more ground, and now more than ever, businesses call for the feminine way of being, and sharing and caring are increasingly needed in the corporations. These are not weak qualities – to care for something calls for you to defend it - which requires strength and commitment. It is vital then to include this growing feminine pool of talent into business, gaining qualities like intuition, that are significant in contemporary times. While women may not necessarily have the monopoly of these qualities, modern business challenges like robotics and global warming for example, call for collaborative ways of thinking to address and tackle them.